KRÜZ was built in Houston by three people who cared deeply about how service feels when it’s done well. Ashley, Zach, and Kris came together from different paths—operations, strategy, and professional driving—but shared the same frustration: transportation systems that treated both drivers and clients as interchangeable. What we believed instead was that the quality of a ride comes from the people behind it, the trust between them, and the standards they choose to hold themselves to.

KRÜZ was created as a collective built on ownership, presence, and reliability. It’s a model designed to support drivers who take pride in their work and clients who value a consistent experience. Innovation for us isn’t about speed or scale—it’s about building smarter systems, clearer expectations, and a culture where everyone involved feels invested. That shared commitment is what shapes every ride and continues to guide how KRÜZ grows in Houston.